“Google is testing an affiliate network that could rival ValueClick’s Commission Junction – publishers will be paid when when their visitors perform specific actions, like generating a lead or buying a product. The CPA (cost per action) system was revealed today in an email sent to David Jackson at SeekingAlpha. The ads won’t compete with existing contextual ads – instead they’ll be rolled out on a new network, the Content Referral network. During the test, publishers will be sent a weekly email report of their earnings.”

For the balance of the article, click here.