News Release: LinkShare Acquires Online Lead Generation Firm,

1:01 pm   -   June 5th, 2007

News Release
From: LinkShare Corporation

LinkShare, Leading Pay-Per-Action Marketing Network, Acquires Online Lead Generation Firm Traffic

NEW YORK, June 4, 2007 – LinkShare Corporation, a leading pay-per-action marketing network, announced today that it has acquired Traffic, a privately held Tampa, Florida-based online lead generation firm.

The acquisition expands LinkShare’s lead generation capabilities, continues the international expansion of Rakuten, LinkShare’s parent company, and accelerates the growth of LinkShare’s online lead generation business. LinkShare will incorporate Traffic’s lead generation expertise into the company’s existing business and extend its lead generation service offerings.

“LinkShare’s pay-per-action marketing expertise across affiliate, search, and services will be complemented by Traffic’s expertise in online lead generation,” said Stephen R. Denton, President of LinkShare. “In addition to the high quality traffic generated by our network, LinkShare will now be able to offer our clients a multi-channel distribution platform for online lead generation.”

Established in 1996, LinkShare Corporation provides its clients with a platform that integrates high quality direct response digital media, services and technology. The company’s products and services span affiliate, search and other online marketing programs. LinkShare clients are Fortune 500 and prominent companies who want to maximize their marketing on the Internet.

Founded in 2001, Traffic develops and implements custom lead generation programs that leverage industry expertise, proprietary technology and consumer-facing channels to help clients achieve their online customer acquisition goals.

“By joining with LinkShare, a firm with global operations, Traffic will gain access to new markets,” said Mark McClure, President of Traffic, “as well as broader technology and service resources.”

While Traffic Chairman William C. McClure plans to retire after a 30 year career, Traffic’s senior management team including Mark McClure, will remain with the company to help drive the growth of LinkShare’s lead generation business.

About LinkShare Corporation

LinkShare Corporation provides ecommerce businesses with a vast, high quality pay-per-action marketing network, along with expert consultative services and patented technology. LinkShare’s cost-efficient pay per action (PPA) affiliate, search and lead generation campaigns acquire new customers, increase revenue and drive results. LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney,, American Express, Avon Products and Dell. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo.

LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world’s largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).

LinkShare Acquires

12:57 pm   -   June 5th, 2007

Dear Partner,

I am pleased to announce LinkShare’s first acquisition: Traffic, an online lead generation firm. The acquisition of Traffic is a continuation of LinkShare’s strategy to provide our partners with the best pay-per-action products and services. Traffic will bring expertise and new features to our LinkShare Lead Advantage offering here in the US, and around the world. What’s more, I hope it demonstrates to you, our partners, the continued commitment of our parent company, Rakuten.

For our merchants who rely on LinkShare for customer acquisition, Traffic adds strong capabilities to our Lead Advantage Service. For our affiliates, as we accelerate the growth of Lead Advantage, you will have access to new and varied offers.

I look forward to speaking with you in person about this acquisition and other exciting plans we have in the works when we get together at the 2007 LinkShare Symposium in New York on June 20th. I hope to see you there.

FYI, below is a copy of the press release that we sent out today.

Best regards,

Stephen Denton
President LinkShare Corporation