Commission Junction Tops among Affiliate Marketing Providers

7:16 pm   -   June 28th, 2007

SANTA BARBARA, Calif.–(BUSINESS WIRE)–ValueClick, Inc. (Nasdaq:VCLK), one of the world’s largest integrated online marketing companies, today announced that for the second year in a row its affiliate marketing division, Commission Junction, is used by more advertisers on Internet Retailer’s Top 500 Guide to Retail Web Sites than the next two affiliate marketing providers combined. In addition, Commission Junction leads in powering programs for 10 of the 14 market categories being used by advertisers to expand reach and increase online revenues. Among Internet Retailer’s list of top 10 retail Web sites, Commission Junction is the affiliate marketing provider of choice for brand names such as Staples, HP, and

With the increased online revenues and unbeatable ROI delivered by the performance marketing channel, it is no surprise that affiliate marketing continues to be widely adopted by the online retailing industry. As a result, Internet Retailer reports, 335 of the top 500 retailers have affiliate marketing programs that they either manage through networks like Commission Junction or in-house. Commission Junction powers more affiliate programs for the Web’s top advertisers than any other network provider and is the preferred provider for the majority of the advertisers tracked by Internet Retailer in the categories of Apparel, Books/CDs/DVDs, Computers/Electronics, Hardware/Home Improvement, Housewares/Home Furnishing, Mass Merchants, Office Supplies, Specialty/Non-Apparel, Sporting Goods and Toys/Hobbies.