Lobster Gram details its Affiliate Marketing Efforts with Commission Junction

“Lobster Gram advertises its products on some 2,000 affiliate sites, including upromise.com, couponbella.com and edealtracker.com. The sites generate about 6 percent of online sales and 5 percent of total revenue. Lobster Gram is the most heavily trafficked live-lobster site on the Internet, according to traffic-monitoring service Alexa.com.

“It’s giving me some branding and some reach,” says Zawacki, who views his main rivals as much larger gift companies, such as Hickory Farms and Omaha Steaks, rather than lobster specialty retailers such as lobsternet.com and theperfectlobster.com.

The cost of running an affiliate program, says Zawacki, is quite reasonable. In January 2002, Lobster Gram ponied up a one-time fee of $1,800 to affiliate marketer Commission Junction, plus the 13 percent affiliate commission. Last year Lobster Gram paid about $50,700 in total commissions on affiliate sales of $390,000.”

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