LinkShare Acquires

12:57 pm   -   June 5th, 2007

Dear Partner,

I am pleased to announce LinkShare’s first acquisition: Traffic, an online lead generation firm. The acquisition of Traffic is a continuation of LinkShare’s strategy to provide our partners with the best pay-per-action products and services. Traffic will bring expertise and new features to our LinkShare Lead Advantage offering here in the US, and around the world. What’s more, I hope it demonstrates to you, our partners, the continued commitment of our parent company, Rakuten.

For our merchants who rely on LinkShare for customer acquisition, Traffic adds strong capabilities to our Lead Advantage Service. For our affiliates, as we accelerate the growth of Lead Advantage, you will have access to new and varied offers.

I look forward to speaking with you in person about this acquisition and other exciting plans we have in the works when we get together at the 2007 LinkShare Symposium in New York on June 20th. I hope to see you there.

FYI, below is a copy of the press release that we sent out today.

Best regards,

Stephen Denton
President LinkShare Corporation