How to Use This Site
Reading paths for beginners, quick-compliance seekers, international operators, technical publishers, and brands.
This resource is comprehensive by design, but you do not need to read it front to back. Use the path that fits your situation.
If you are new to affiliate compliance
Start with the foundations: what affiliate disclosure is, what a material connection is, and who must disclose. Then read the clear-and-conspicuous standard and how to write a disclosure.
If you just need to comply quickly
Go straight to the compliance checklist, grab wording from the templates library, and confirm placement with the quick reference.
If you operate internationally
Read the international overview first for the comparison, then the specific market pages for the UK, EU, Canada, and Australia.
If you run a large or technical site
Focus on link attribution, content quality, disclosure architecture, and consent management — especially relevant if you are migrating from a CMS to static HTML.
If you are a brand or network
Read who must disclose for your shared responsibility, then the enforcement and UK CMA pages for the risk you carry when affiliates fail to disclose.
If you are researching a specific US state
Federal FTC rules are only the first layer in the United States. If your audience is nationwide, read the US state laws overview, then the state privacy laws page and the California page, which together set a high compliance bar that clears most other states.
Every page is self-contained
Each page states its rules, cites its sources, and links to related topics, so you can enter anywhere and follow the connections outward. Contextual links throughout the text take you to the specific rule or definition behind each point.
A note on keeping current
Compliance rules change — penalty figures adjust, new state laws take effect, and regulators issue fresh guidance. Every page shows when it was last reviewed and links to the primary source, so you can always confirm the current position. When in doubt, follow the source link and check the official guidance, and consult a qualified professional about your specific situation.
Last reviewed July 2026. This page is general educational information, not legal or tax advice.