Affiliate Compliance FAQ

Short answers to the questions affiliates ask most about disclosure, cookies, brand bidding, taxes, and whether the rules apply to them.

Short answers to the questions affiliates ask most. Follow the links for the full explanation.

Do I really have to disclose on every page?

Yes. A single site-wide notice does not satisfy the standard, because readers arrive at individual pages directly. Disclose on every page with affiliate links, before the first link. See the clear-and-conspicuous standard.

Is “#ad” enough?

In the US, “#ad” placed where it is clearly visible (at the start of a caption, not buried) is generally accepted. In the UK, regulators prefer the explicit word “Ad” and reject “#aff” and “#spon.” See international overview.

Do I have to disclose free products I was not paid for?

Yes. A gifted or review product is a material connection even if no money changed hands and even if you were not asked to post. See material connection.

Does disclosing hurt my conversions?

Evidence and regulator experience suggest transparency tends to build trust rather than erode it, and hidden compensation does lasting damage once discovered. See why disclosure matters.

What is the difference between disclosure and rel="sponsored"?

Disclosure informs your readers; rel="sponsored" informs search engines. They are separate duties and you must do both. See affiliate links and SEO.

Do cookie rules really apply to my affiliate links?

For EU and UK visitors, yes. Affiliate tracking cookies are advertising cookies and require opt-in consent before they are set. See GDPR and affiliate cookies.

Can I bid on a brand’s name in Google Ads?

Usually not — most affiliate programs prohibit brand bidding, and it can raise trademark issues. Check the program’s terms first. See brand bidding.

Is my affiliate income taxable if I do not get a 1099?

Yes. Income is taxable whether or not a form is issued. See tax basics.

Am I too small for the rules to apply?

No. There is no size threshold that exempts you. See who must disclose.

Is this website legal advice?

No. It is general educational information. Laws change and vary by jurisdiction; consult a qualified attorney or tax professional about your situation. See the disclaimer.

Last reviewed July 2026. This page is general educational information, not legal or tax advice.