Affiliate Disclosures on X (Twitter)

Brevity is no excuse. Lead with '#ad', disclose in the specific post that carries the affiliate link, and never rely on your bio alone.

On X (formerly Twitter), the constraints are brevity and speed: short posts, fast scrolling, and threads where context is easily lost. None of that removes the duty to disclose. A post containing an affiliate link, or promoting a product for commission, is advertising and needs a clear disclosure.

The rules for posts

• Place “#ad” at or near the start of the post, not appended after a string of other hashtags where it is easily missed.
• In a thread, disclose in the specific post that contains the affiliate link — not only in the first post, which many readers will not have seen.
• Do not rely on your bio or a pinned post as the only disclosure.
• If you repost or quote promotional content you are paid for, disclose in your own post.

A worked example

Compliant: “#ad — been using [product] and here’s why… [affiliate link].” The disclosure is the first thing the reader sees, in the same medium as the recommendation, before they reach the link. Non-compliant: a post that opens with the pitch and appends “#ad” after five other hashtags, where fast scrolling hides it. Ambiguous tags such as “#sp” or “#collab” do not qualify anywhere.

Thread and repost pitfalls

• Disclosing only in the first post of a thread when the affiliate link is three posts down.
• Adding the link via a reply to your own post without a disclosure on that reply.
• Quote-posting a brand while omitting your own disclosure.
• Relying on a pinned post or bio instead of disclosing in the post itself.

X checklist

• “#ad” at or near the start of the post.
• Disclosure in the specific post carrying the affiliate link.
• No reliance on bio, pinned post, or a distant thread opener.
• Clear label, never “#sp” or “#collab.”

Last reviewed July 2026. This page is general educational information, not legal or tax advice.