Latest article about iPodjuice.
“Did you Know” that 28Million iPods need batteries?

Hello Affiliates, I’d like to start out by congratulating you on helping us achieve a fantastic October! We’d also like to let you know that both sales and conversions are up.

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In case you didn’t see this article, in October, iPodJuice was written up in the San Antonio Express News touting their great service.

iPodjuice.com Replaces Dead iPod Batteries
L.A. Lorek
San Antonio Express-News Business Writer

Some people get so frustrated when the battery fails on their iPod that they just stick it in a drawer and buy a new one. That gave Anthony Magnabosco, 37, of San Antonio the idea in 2004 to launch a Web-based business, iPodJuice.com, to supply iPod battery replacement kits.

At the time, Magnabosco worked as a logistics analyst in USAA’s materials management department, but he quit seven months after launching Milliamp Ltd., the parent company of iPodJuice.com. He expects to generate $1 million in revenue this year.

“I just started doing this on the side,” Magnabosco said.

Apple Inc. has sold millions of iPods from the Shuffle to the video version, but customers have expressed frustration that the built-in, rechargeable lithium-ion batteries don’t hold a charge after a while. Apple even includes tips on its Web site to extend battery life for the devices. Yet without help, it’s difficult to pry open the case and to replace the battery once it dies.

Magnabosco’s third-generation iPod battery died in 2004, so he bought a kit online to replace the battery. The kit was junk, he said.

On the Web

So he says he created a better one. Then Magnabosco designed a Web site for a few thousand dollars, and he found a plant in China to make his specialized tool.

Even without a lot of advertising and with a crude Web site, customers found him. “It was getting to the point that during my lunch break I’d keep inventory in the trunk of my car and I’d go and mail the orders off,” he said. “I was working six to seven hours a night. One day I talked to my wife and I said, ‘I think I can make more money doing this.’” So Magnabosco quit his day job at USAA.

Today, business is booming, he said. He has five employees and more than 35,000 customers. His company handles 50 to 60 orders a day. A fifth-generation iPod video battery replacement kit costs $29. iPodjuice.com charges $20 to install the battery in an iPod or iPhone and offers same-day service.

Yet 95 percent of iPodjuice.com’s customers choose to buy “do-it-yourself” kits. The kits include detailed instructions on how to replace the battery, a blue plastic knife-like tool called the “I-Opener” that helps people pry open the iPod case and a longer-lasting replacement battery.

“You get the customers that don’t even know they can replace the battery in their iPod,” he said.

Mark Lieberman, a sales director in Clarksburg, Md., had a classic 20-megabyte iPod that was holding a charge for only a few minutes. He found iPodjuice.com through Google and ordered a kit with the top-of-the-line battery for $40.

“The tools worked really well to open the case up,” Lieberman said. But as he was replacing the battery, he accidentally pulled out the iPod’s ribbon cable. “I kind of reduced my iPod to just a paperweight,” he said.

He planned to buy a new one the next day. But first he made a call to iPodJuice’s customer support people. The customer service agent, John Prince, walked him through the process of reconnecting the cable and putting his iPod back together.

“Now it works beautifully,” Lieberman said.

For the entire article, click here.

DID YOU KNOW:

That as of Q4 2005, Apple IPOD had sold and distributed a whopping 28 MILLION IPODS? And that they continue to sell and distribute at a rate of TWO MILLION more/month –(those numbers DO NOT include the iPhone).

2002 Q4 140,000
2003 Q1 219,000
2003 Q2 280,000
2003 Q3 304,000
2003 Q4 336,000
2004 Q1 733,000
2004 Q2 807,000
2004 Q3 860,000
2004 Q4 2,016,000
2005 Q1 4,580,000
2005 Q2 5,311,000
2005 Q3 6,155,000
2005 Q4 6,451,000
_____________

27,992,000 iPods Need Replacement Batteries

These 28 million iPod’s will need their batteries changed out after approximately 18-24 months of use. So that means that there are MILLIONS of IPOD out there now that need new batteries – START SELLING NOW!! INSTEAD OF BUYING A NEW IPOD, JUICE UP THE ONE YOU ALREADY HAVE! Let us know how we can help you with more sales.

Stephanie Sorrels
Affiliate Manager for iPodjuice.com
eAccountable.com
stephanie@eaccountable.com
512-288-2899