MarketingSerpa Presents an Inside Look eBay’s Affiliate Program
Even though eBay is one of the Net’s top 5 advertisers, they still invest significantly in growing their affiliate program — which we guess proves no site can get all the traffic it deserves by itself. In MarketingSherpa’s new exclusive interview, eBay’s Senior US Affiliate Manager reveals practical tactics on structuring commissions, best publishers to work with and going global:
“We’re one of the largest affiliate programs on the Internet,” says Lily Shen, eBay’s Senior Manager of Internet Marketing. “We’ve been in place for five years and done a lot to grow it over the last few.”
MarketingSherpa has heard anecdotal evidence from so-called ’super affiiates’ that eBay is one of the most respected programs out there. What puts eBay ahead of other merchants? We interviewed Shen to get her practical tips for merchants and affiliate managers:
Recruiting & Managing the Best Affiliates
eBay has five full-time managers focused on helping US affiliates. What do these managers do all day?
o Grow very personal relationships with the top 100 affiliates, such as Earthlink. This includes getting out of the office to touch base in person, especially at trade shows.