evo and Burton Snowboards Team Up Again
FOR IMMEDIATE RELEASE: 4/8/2008
Brief: Burton announces the winners of their controversial “Poach 4 Freedom” contest. With the support of the ski and snowboard retailer evo, each winner walks with $6,250.
Mad River Glenn: The Hawk
Alta: The Shin Diggers
Deer Valley: Andrew Braden & The Monoski
Burton’s controversial challenge initially offered $5,000 to the person or crew that submited the best video documentation of their poach experience from each of the last four remaining “fascist” resorts that didn’t allow snowboarding. evo, which sells both skis and snowboards at it’s Seattle Ski and Snowboard Shop and online at www.evogear.com announced they would add $5,000 to Burton’s total purse for the “Poach for Freedom” contest. evo’s additional $5,000 increased each award by $1,250.
As a retailer that represents both skiers and snowboarders, evo felt the time is long overdue for archaic discriminatory practices to fall by the wayside. Owner, Bryce Phillips explains, “Burton is a leader. We see their move to challenge the resort community as a catalyst for long overdue change. Our company was founded on the concept of inclusiveness and we want to wholly support Burton’s move by adding $5,000 of prize money.”
In the end, Taos ended up opening up to snowboarders in March but 3 resorts still remain closed to snowboarders. Burton and evo are asking you to continue to spread the word and remember, it’s not over till it’s over.
evo is a specialty retailer rooted in the board and action sports world that explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through unique events, movie premiers, art exhibitions, and partnerships evo is simply providing a venue to share its love. Passion for building community is a driving force; both on a national level with www.evogear.com and locally in it’s Seattle Ski and Snowboard Shop.
For more on evo’s involvement and a list of winners, visit here!
Contact Information:
Molly Hawkins
122 NW 36th St.
Seattle, WA 98107
E-mail: molly@evogear.com
Website: http://www.evogear.com