evo Adds Skateboarding to its Culture-Rich Retail Operations

6:03 pm - July 3rd, 2007

evo, a leading retailer of apparel, snow and wakeboard gear, is taking on the skate industry. With renovations to the store, a growing skate team, and lots of new inventory, the kick-off event—Manny Mayhem—will take place June 23, from 3:00 – 6:00 p.m., featuring an in-store manual pad skate competition, music, BBQ, videos, giveaways and more. All are invited and the event is free.

To launch skate with the same authenticity and passion for which they promote their existing sports, evo brought Eric B. of skateornot.com on board. “We really liked what Eric did with the skateornot.com community,” says evo founder, Bryce Philips. “And we saw his potential to do the same in our store and with the evo brand moving forward. Skate is just a natural extension of what we are already doing. evo is about lifestyle – and skate is part of our customers’ lifestyle,” says Philips.

Initial product assortment include brands such as Lakai, Girl, Chocolate, Fallen, Zero, Mystery, Vans, Krooked, Habitat, Enjoi, and Seattle’s own, Manik.

In 2006, the Puget Sound Business Journal named evo, one of the fastest growing private companies in the Northwest region.

evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through our unique events, movie premiers, art exhibitions, and partnerships we are simply providing a venue to share what we love. Passion for building community is a driving force; both on a national level and locally here in Seattle.

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