EXTRA 20% OFF OUTERWEAR IN OUTLET

This week save an extra 20% off all jackets and pants in our outlet. As always, take this additional discount off our already heavily hooked up prices (which are currently up to 60% off…)

Unlike other outerwear sales where you get only picked-over styles and funky sizes, (XXXL, anyone?) we have tons to choose from for both men and women. At evo, you’ll find the goods from brands like Burton, Ride, Bonfire, The North Face and more.

This offer is good this week only - through Saturday, Nov 29th. To claim the discount, simply use code “WARM” in the “SECRET COUPON CODE” field on the first page of checkout.

FOR IMMEDIATE RELEASE: 4/8/2008

Brief: Burton announces the winners of their controversial “Poach 4 Freedom” contest. With the support of the ski and snowboard retailer evo, each winner walks with $6,250.

Mad River Glenn: The Hawk
Alta: The Shin Diggers
Deer Valley: Andrew Braden & The Monoski

Burton’s controversial challenge initially offered $5,000 to the person or crew that submited the best video documentation of their poach experience from each of the last four remaining “fascist” resorts that didn’t allow snowboarding. evo, which sells both skis and snowboards at it’s Seattle Ski and Snowboard Shop and online at www.evogear.com announced they would add $5,000 to Burton’s total purse for the “Poach for Freedom” contest. evo’s additional $5,000 increased each award by $1,250.

As a retailer that represents both skiers and snowboarders, evo felt the time is long overdue for archaic discriminatory practices to fall by the wayside. Owner, Bryce Phillips explains, “Burton is a leader. We see their move to challenge the resort community as a catalyst for long overdue change. Our company was founded on the concept of inclusiveness and we want to wholly support Burton’s move by adding $5,000 of prize money.”

In the end, Taos ended up opening up to snowboarders in March but 3 resorts still remain closed to snowboarders. Burton and evo are asking you to continue to spread the word and remember, it’s not over till it’s over.

evo is a specialty retailer rooted in the board and action sports world that explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through unique events, movie premiers, art exhibitions, and partnerships evo is simply providing a venue to share its love. Passion for building community is a driving force; both on a national level with www.evogear.com and locally in it’s Seattle Ski and Snowboard Shop.

For more on evo’s involvement and a list of winners, visit here!

Contact Information:
Molly Hawkins
122 NW 36th St.
Seattle, WA 98107
E-mail: molly@evogear.com
Website: http://www.evogear.com

Online Ski and Snowboarding Retailer www.evogear.com is adding $5,000 to the total prize money for Burton’s “Poach for Freedom” Snowboarding Video Contest.

In a surprise move, Seattle-based ski and snowboard retailer evo (www.evogear.com) announced that they will add $5,000 cash to the total purse Burton is giving away in their “Poach for Freedom” contest. Burton’s controversial challenge referred to as “Sabotage Stupidity” offers $5,000 to the person or crew that submits the best video documentation of their poach experience from each of the last four remaining “fascist” resorts that do not allow snowboarding. Videos entries can be submitted and watched on Burton’s website at http://www.burton.com/poachers/. evo’s additional $5,000 increases each award by $1,250.

As a retailer that represents both skiers and snowboarders, evo feels the time is long overdue for archaic discriminatory practices to fall by the wayside. Owner, Bryce Phillips explains, “Burton is a leader. We see their move to challenge the resort community as a catalyst for long overdue change. Our company was founded on the concept of inclusiveness and we want to wholly support Burton’s move by adding $5,000 of prize money.”

evo regularly brings skiers and snowboarders together for events like movie premiers and other industry parties at its 6,000 sq. ft. retail location. To further promote synergy among skiers and boarders, the company sponsors a “switch day” when all employees go to the mountain together, trade ski and snowboard equipment, and ride together.

From the very start evo has given equal representation to skiers and snowboarders. Many evo customers participate in both sports and evo feels that it’s time for resorts to recognize that reality. What better way to do so than by augmenting Burton’s “Poach for Freedom” challenge. Phillips elaborates, “If you add our contribution to Burton’s generous prize, it should almost be enough to buy a season’s pass at Deer Valley after they open their doors to snowboarders.”

evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through unique events, movie premiers, art exhibitions, and partnerships evo is simply providing a venue to share its love. Passion for building community is a driving force; both on a national level with www.evogear.com and locally in it’s Seattle store and at www.evoseattle.com.

For details on evo’s prize money, visit: http://www.evogear.com/info/helpcenter/346.aspx

Contact Information:

Molly Hawkins
122 NW 36th St.
Seattle, WA 98107
E-mail: molly@evogear.com
Website: http://www.evogear.com
CJ Content Link: 10523970

Please join us in celebrating the coming season! We will be kicking it off with a SPECIAL screening of “FLOAT - An All Female Snowboard Film”, dishing out tips on HOW TO PURCHASE WOMEN SPECIFIC GEAR, Rossignol Product Specials for attendees, Mamafest merchandise and information, RAFFLES, ART by Erin Valverde and MORE!!!

Don’t be shy BOYS; you’re welcome too!

Molly Hawkins
AKA Punk Rock Girl
evo since: ‘05

molly@evogear.com

A lot of blood, sweat, and tears were poured into our new website and brand. In this latest version of the website, we are proud to deliver the following enhancements:

New Branding

-We retired the “open book” logo in favor of our local Seattle store logo, the “crown”
-We dropped the name “Evogear” in favor of the condensed “evo”

Enhanced Search and Product Organization

-New shopping sections for Men’s, Women’s and Snow Accessories
-Better categorization of items

Better Shopping Experience

-Product images up to 50% bigger
-Cleaner design
-Prettier fonts

We welcome your candid feedback. Please send us your thoughts.

We hope you like the new website. Even if you don’t, we’ll still hook you up with free shipping on everything ; )

Stay classy,

Nathan
Senior Human of Ecommerce

SEATTLE, WASHINGTON –evo makes the list of Inc. magazine’s 500 fastest growing private companies at number 475. Founder, Bryce Phillips, attributes the evo’s momentum to “the right team of employees working around a collective vision” and bringing a coordinated menagerie of product to the right customers who are excited about evo’s philosophy. Agile response to market factors have played large role in evo’s growth as well as the steady success of evo’s affiliate marketing program.

Evo experienced strong 622.4% growth over the past 3 years as it added more employees, now over 40, committed to the vision of a work and life balance in addition to skis, snowboard, wakeboard, and clothing partners. Most recently evo added Burton Snowboards, K2 Snowboards, and Gnu Snowboards to its online and brick & mortar offerings. The future looks bright for the folks in Fremont.

Evo has been 6 years in the making guided by evo founder, Bryce Phillips’, contagious entrepreneurial spirit. Founded in 2001, Phillips, formerly sold skis out of his garage. Initially, selling closeout skis provided him the ability to support is ski travels, but eventually evogear.com built a following of people searching for ski and snowboard deals. In the 2005 evogear.com re-launched with a facelift coupled with an 8,000 sq. ft. retail store (www.evoseattle.com) and company headquarters located in Fremont, a creative neighborhood of Seattle.

evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through our unique events, movie premiers, art exhibitions, and partnerships we are simply providing a venue to share what we love. Passion for building community is a driving force; both on a national level and locally here in Seattle.

Contact Information:
Molly Hawkins
122 NW 36th St.
Seattle, WA 98107
E-mail: Molly@evogear.com
Website: http://www.evogear.com

Blue Montgomery, Founder of CAPiTA Snowboards, recalls his rise to the top. “I got my diploma, walked across the stage, shook my principal’s hand, then packed up my car and drove to Utah,” Montgomery recounts of his high-school graduation. An avid snowboarder, he was eager to begin summer classes at the University of Utah so he could spend the winter quarter riding the Wasatch powder.

Soon after his first season there, he turned pro. He traveled the world for the latter half of the ’90s competing and doing photo shoots for industry mags like Transworld and Snowboarder, until landing in Seattle in 1999.

Despite hooking up with K2 and being offered the job of managing its team of athletes, Montgomery surrendered to his snowy entrepreneurial vision: He decided to create his own brand of snowboards. “In the same month, I quit my job, bought a house, and started CAPiTA,” he half chuckles. “I like to tell people they haven’t lived until they have $50,000 on a Visa card at 18 percent interest.”

The new boards popped up in 40 shops in four different countries. Seven years later, the company has grown to encompass 400 retailers in 26 countries, and now produces some 43 different models, selling more than 10,000 boards a year.

It sponsors five pro riders, and its designs have won multiple industry awards. Despite the growth and success, Montgomery has steered clear of larger retailers, since snowboarding is—you know—all about that indie spirit.

Blue should know of what he speaks. He further comments when asked to name the BEST SNOWBOARD SHOPS in Seattle:

Snowboard Connection (604 Alaskan Way, 467-8545) and…
Evo (122 N.W. 36th St., 973-4470).

“They’re two of the best snowboard shops in the country, and we’re lucky to have them in our city.”

Click here to read the remainder of this story…

evo, a leading retailer of apparel, snow and wakeboard gear, is taking on the skate industry. With renovations to the store, a growing skate team, and lots of new inventory, the kick-off event—Manny Mayhem—will take place June 23, from 3:00 – 6:00 p.m., featuring an in-store manual pad skate competition, music, BBQ, videos, giveaways and more. All are invited and the event is free.

To launch skate with the same authenticity and passion for which they promote their existing sports, evo brought Eric B. of skateornot.com on board. “We really liked what Eric did with the skateornot.com community,” says evo founder, Bryce Philips. “And we saw his potential to do the same in our store and with the evo brand moving forward. Skate is just a natural extension of what we are already doing. evo is about lifestyle – and skate is part of our customers’ lifestyle,” says Philips.

Initial product assortment include brands such as Lakai, Girl, Chocolate, Fallen, Zero, Mystery, Vans, Krooked, Habitat, Enjoi, and Seattle’s own, Manik.

In 2006, the Puget Sound Business Journal named evo, one of the fastest growing private companies in the Northwest region.

evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through our unique events, movie premiers, art exhibitions, and partnerships we are simply providing a venue to share what we love. Passion for building community is a driving force; both on a national level and locally here in Seattle.

Blitz marketing, corporate focus groups, pre-teen advertising—all the nauseating components that go into the branding of “cool,” the branding of success. Together, they can make it difficult to answer the question, ‘Which came first, the business or the lifestyle?’

But for Evo, the Seattle-based outdoor retailer/purveyor of lifestyle and all around artistic/creative steeze, the answer’s always been clear.

“We’ve never had to sit down and ask ‘Who are we? What is our brand?’” says Bryce Phillips, the founder of Evo, member of the K2 Factory Team, and slayer of Pacific Northwest powder. “You always have to evaluate the realness of a brand. It was always right in line with our own interests.”

Beating out competitors, like the giants over at REI, Evo won the 2007 NWsource People’s Pick in the coveted ‘Outdoor/Sports Gear Shop’ category. While earning the title was great news for Phillips and the rest of the Evo crew, with all the company’s recent success, it shouldn’t come as much of a surprise. Evo was also ranked the 24th fastest growing company in Washington State by the Puget Sound Business Journal.

Six years ago when evogear.com launched, the outfit resembled more of a tent sale than a legitimate business, dealing primarily in closeout hard goods online. Local lore has it that Phillips sold product out of the back of his truck after convincing curious customers on chairlifts throughout the PNW. Since the opening of its flagship store two years ago in Seattle’s urban hub and now more than 40 employees strong, Evo has been totally reinvented. While still dealing heavily in skis, snowboards and other hard goods, the brand has seamlessly integrated hip lifestyle components—fashion, music and art. In addition, many urban lifestyle brands surrounding skate, wake and ski/snowboard culture, has Evo continuously broadening its scope.

Click here to read more about Evo Seattle…